15 Templates•100% Free

Free Cold Email
Templates

Copy-ready templates for cold email, LinkedIn, and follow-ups. Copy, customize, and start booking meetings.

Featured Templates

A good place to start

LinkedIn Connection Note

Short, personalized connection request

Hi {{first_name}}, saw your post on {{topic}}. Great insights. Would love to connect and learn more about what you're building at {{company}}.
ShortLinkedInConnection

The Bump

Simple, non-pushy follow-up after no response

Subject

Re: {{previous_subject}}

Hi {{first_name}},

Just bubbling this up in case it got buried.

Any thoughts?

{{your_name}}
ShortSimpleNon-pushy

Post-Connection Message

First message after they accept your connection

Thanks for connecting, {{first_name}}!

I work with {{title}}s at companies like {{similar_company}} to help them {{benefit}}.

Not trying to pitch you, just curious if {{pain_point}} is something you're dealing with?

Either way, happy to be connected.
CasualLinkedInConversation-starter

The Breakup

Final follow-up that creates urgency through closure

Subject

Should I close your file?

Hi {{first_name}},

I've reached out a few times and haven't heard back. Totally get it, you're busy.

I'll assume the timing isn't right and close your file for now.

If anything changes, just reply to this email and we can pick things up.

All the best,
{{your_name}}
FinalClosureLow-pressure

Straight to Value

Leads with a specific, quantifiable result

Subject

{{result}} for {{company}}?

Hi {{first_name}},

We helped {{similar_company}} {{specific_result}} in {{timeframe}}.

I looked at {{company}} and see a similar opportunity.

Worth 15 minutes to see if we can do the same for you?

{{your_name}}
Results-focusedShortDirect

Direct Calendar Ask

Gets straight to the point with a calendar link

Subject

15 min this week?

Hi {{first_name}},

I'll keep this short: I think we can help {{company}} {{benefit}}.

Here's my calendar if you want to grab 15 minutes: {{calendar_link}}

If not, no worries at all.

{{your_name}}
DirectShortCalendar

Browse by Category

Cold Outreach

First-touch emails to new prospects

4

Pain Point Opener

Opens with a specific pain point your prospect likely faces

Subject

Quick question about {{company}}'s {{pain_point}}

Hi {{first_name}},

I noticed {{company}} is scaling fast. Congrats on the growth.

Quick question: How are you currently handling {{pain_point}}? 

Most {{title}}s I talk to mention it's eating up 10+ hours a week. We helped {{similar_company}} cut that in half.

Worth a 15-min chat?

{{your_name}}
B2BSaaSEnterprise

Mutual Connection

Leverages a shared connection or community

Subject

{{mutual_connection}} suggested I reach out

Hi {{first_name}},

{{mutual_connection}} mentioned you're the person to talk to about {{topic}} at {{company}}.

We recently helped them {{specific_result}}, and they thought you might be dealing with something similar.

Would you be open to a quick call to see if we can help?

{{your_name}}
ReferralWarmB2B

Trigger Event

References a recent company event or news

Subject

Congrats on {{trigger_event}}

Hi {{first_name}},

Just saw the news about {{trigger_event}}. Congrats!

When companies hit this stage, {{common_challenge}} usually becomes a priority. 

We've helped 50+ companies in similar situations {{specific_benefit}}.

Curious if this is on your radar?

{{your_name}}
NewsTimelyPersonalized

Straight to Value

Leads with a specific, quantifiable result

Subject

{{result}} for {{company}}?

Hi {{first_name}},

We helped {{similar_company}} {{specific_result}} in {{timeframe}}.

I looked at {{company}} and see a similar opportunity.

Worth 15 minutes to see if we can do the same for you?

{{your_name}}
Results-focusedShortDirect

Follow-Up

Sequences after initial contact

3

The Bump

Simple, non-pushy follow-up after no response

Subject

Re: {{previous_subject}}

Hi {{first_name}},

Just bubbling this up in case it got buried.

Any thoughts?

{{your_name}}
ShortSimpleNon-pushy

Value-Add Follow Up

Provides additional value instead of just asking again

Subject

Re: {{previous_subject}} + resource

Hi {{first_name}},

Wanted to follow up and share this {{resource_type}} that might be helpful: {{resource_link}}

It covers {{topic}} and has been useful for other {{title}}s I've worked with.

Still interested in chatting?

{{your_name}}
Value-firstResourceHelpful

The Breakup

Final follow-up that creates urgency through closure

Subject

Should I close your file?

Hi {{first_name}},

I've reached out a few times and haven't heard back. Totally get it, you're busy.

I'll assume the timing isn't right and close your file for now.

If anything changes, just reply to this email and we can pick things up.

All the best,
{{your_name}}
FinalClosureLow-pressure

Meeting Request

Direct asks for calls and demos

2

Direct Calendar Ask

Gets straight to the point with a calendar link

Subject

15 min this week?

Hi {{first_name}},

I'll keep this short: I think we can help {{company}} {{benefit}}.

Here's my calendar if you want to grab 15 minutes: {{calendar_link}}

If not, no worries at all.

{{your_name}}
DirectShortCalendar

Give Options

Provides specific time options instead of a link

Subject

Quick sync on {{topic}}?

Hi {{first_name}},

Would love to get 15 minutes to discuss how we can help with {{topic}}.

Do any of these work?
- {{option_1}}
- {{option_2}}
- {{option_3}}

If not, let me know what works better for you.

{{your_name}}
FlexibleOptionsConsiderate

LinkedIn

Connection and DM templates

2

LinkedIn Connection Note

Short, personalized connection request

Hi {{first_name}}, saw your post on {{topic}}. Great insights. Would love to connect and learn more about what you're building at {{company}}.
ShortLinkedInConnection

Post-Connection Message

First message after they accept your connection

Thanks for connecting, {{first_name}}!

I work with {{title}}s at companies like {{similar_company}} to help them {{benefit}}.

Not trying to pitch you, just curious if {{pain_point}} is something you're dealing with?

Either way, happy to be connected.
CasualLinkedInConversation-starter

Re-Engagement

Revive cold or lost leads

2

Past Conversation Revival

Re-engages a prospect you spoke with before

Subject

Picking up where we left off

Hi {{first_name}},

We chatted back in {{timeframe}} about {{topic}}. At the time, {{reason_for_no}}.

Wanted to check in: has anything changed on your end?

If so, happy to pick up where we left off.

{{your_name}}
RevivalPast leadCheck-in

Lost Deal Revival

Reaches out to a deal that went cold or was lost

Subject

Quick update since we last spoke

Hi {{first_name}},

I know we weren't able to move forward last time. Totally understand.

Since then, we've {{new_development}} and I thought it might be worth a fresh look.

Open to a quick chat to see if things have changed on your end too?

{{your_name}}
Lost dealNew valueSecond chance

Industry-Specific

Tailored by vertical

2

SaaS Cold Outreach

Tailored for reaching out to SaaS companies

Subject

{{company}}'s growth + quick idea

Hi {{first_name}},

Noticed {{company}} just hit {{milestone}}. Congrats on the momentum.

Most SaaS companies at your stage struggle with {{common_pain}}. We helped {{similar_saas}} solve this and {{result}}.

Worth exploring?

{{your_name}}
SaaSTechStartup

Agency Outreach

For reaching marketing and creative agencies

Subject

Loved {{company}}'s work on {{project}}

Hi {{first_name}},

Just came across the {{project}} campaign. Really impressive work.

I work with agencies like {{similar_agency}} to help them {{benefit}}. Thought there might be some overlap with what you're building.

Worth a quick chat?

{{your_name}}
AgencyCreativeMarketing